NC Market Ready Toolkit

The NC Market Ready "toolkit" is a helpful resource for farms. Each toolkit topic includes a two page overview and a powerpoint presentation that can be downloaded. On-line references at the end of each overview direct readers to more in-depth information. Topics included: Checklist for Starting a Value-Added Agriculture Enterprise Understanding the Entrepreneurial Mindset Conducting a SWOT Analysis Choosing a Business Structure Farm Record Keeping Creating a Budget Basics of Farm Employment Time and Goal Management Developing a Business Plan Insurance Basics New Business Regulatory Starter Checklist Marketing Basics Marketing Research Identifying Your Customer Promotional Planning How to Start an E-Commerce Web Site Marketing Strategies for Your Web Site Tips for Designing Your Web Site