Growing Your Farm or Food Business: The Power of Branding

Sign up now for Growing Your Farm or Food Business: The Power of Branding at the 3rd Annual Piedmont Grown Conference in Winston-Salem. Good discussions and good food too!

All details & purchase tickets:  https://www.eventbrite.com/e/growing-your-farm-or-food-business-the-power-of-branding-registration-10101139781

 The 3rd Annual Piedmont Grown Conference!

 

Growing Your Farm or Food Business

The Power of Branding 

February 24, 2014

8:30a -  2:00p

Forsyth County Agriculture Building, Winston-Salem

Agenda: 

8:30     Registration & Coffee           

9:00     Welcome

            Jay Pierce, President, Piedmont Grown & Executive Chef, Lucky 32 Southern Kitchen

9:15     Keynote: What Are You Really Selling?  Finding Your Place in the Market

                     Ellen Polishuk, Potomac Vegetable Farm, Virginia

10:00   Break & Networking

10:15   Breakout Session #1 :  (choose 1)

A) Increasing Your Sales at Farmers' Markets - Ellen Polishuk (PVF)

B) FSMA Update & GAPs Certification - Roland McReynolds (CFSA)

11:30   Breakout Session #2 : (choose 1)

A) Selling to Retailers & Other Commercial Accounts - Local Retailer and Farmer Panel

B) Tech Tools in Farming & Marketing- using Ag-Squared, COG Pro, Twitter, Facebook, Veggie Compass etc. - Jonathan Baros (NCSU)

12:30   Lunch and networking - Luncheon featuring local and organic products provided by Spring House Restaurant and Chef Tim Grandinetti.  Lunch is included with purchase of conference ticket.

1:15     Closing Session- Wrap Up and Evaluation

*Agenda and speakers subject to change.

Two Optional Field Trips: 2- 3:30 pm.

A. Tour of the Lowes Foods Flagship store in Clemmons-- Kate Allred (store director),  Trisha Walton (Community Table Manager) and Rebecca Dunning (NCSU)

B. Chef and Farmer Summit -- Chris Jeffcoat (Forsyth County Livestock Agent) & Mary Jac Brennan (NCSU)

 

Membership and Conference Special! 

Renew your annual memberhsip or sign up for a new membership and register for the conference in ONE easy step!  

Check out our website online (www.piedmontgrown.org) to learn more about the certification process.

** Tickets may also be purchased at the door.**

SOUTHERN FOODS

Box Turtle Bakery * Lucky 32 * Homeland Creamery * Plum Granny Farm 

Counter Culture Coffee

To become an Event Sponsor please email info@piedmontgrown.org